The Marketing Untangled Series
Your Step-By-Step Guides to Creating a Powerful Marketing Strategy and Program That Works!
Do you sometimes feel a bit lost when it comes to marketing your business, not knowing where to begin or what to do?

You know what? - it's quite normal... and I have a way to fix it!

Most of us didn’t get into business to do marketing. And even those who have studied it, and even worked within marketing often have a bunch of theories but less practicals tools and techniques.

That’s why I wrote the Marketing Untangled series. It’s written to untangle the subject of marketing for entrepreneurs and small- and medium-sized businesses.
The books offer a clear path through the marketing jungle consisting of five main elements which provide the key to a powerful marketing strategy and program.

Based on practical experience, yet firmly grounded in academic research, the books are written in a practical, jargon-free way – so you can put the principles to use in your business straight away and achieve results.

​Each book covers one of the five main elements to building your marketing strategy and program:

Download your introductory chapter to the series right here!

The Marketing Untangled Series - Why I Wrote It and How It Works!

Target Groups Untangled: The Small Business & Entrepreneur’s Guide to Finding and Knowing Your Ideal Target Groups 
  • Get maximum focus and effectiveness from your marketing activities by identifying and prioritising the target groups for your business.
  • Reach your target audience with the most compelling and relevant marketing message at the optimal time and place by knowing them inside out and understanding them.
  • Bring together your team of staff and collaborators with a clear understanding of who you want to reach so that together you can reach them with a strategy that gets real results.

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Competition Untangled: The Small Business & Entrepreneur’s Guide to Knowing Your Competition
  • Set yourself apart from the competition and make it clear why people should do business with you and not them - in order to do that you need to know them…
  • Learn from the competition so that you can borrow their good stuff and avoid their mistakes.
  • Find your best strategies by understanding your competitive landscape.
  • Get your team all on one page with a clear understanding the environment in which you operate.​
Branding Untangled: The Small Business & Entrepreneur’s Guide to Building Your Brand
  • Stand out and get attention in the marketplace by building an interesting brand.
  • Appeal to your target market by finding and communicating the heart of your brand.
  • Get maximum impact from everything you do in your business by having a solid brand as your compass.
  • Get your team and collaborators on one page with a clear brand vision that everyone can stand behind.
  • Effectively communicate with designers and creatives to build an impactful identity for your brand.
  • Ensure your competitive advantage in the best way possible - by building a strong brand.
Marketing Communications Untangled: The Small Business & Entrepreneur’s Guide to Choosing the Right Marketing Communications Tools
  • Stop wondering what to do in your marketing once you know the formula for choosing the right marketing communications channels for your business.
  • Get people to buy from you by understanding the mental process they have to go through to before they are ready - and actively lead them through that process with your marketing activities.
  • Get the low down on well over one hundred different marketing activities so that you can choose the ones for you - I’ll even tell you which ones you must use and which ones are just nice to have.
Marketing Systems Untangled: The Small Business & Entrepreneur’s Guide to Setting Up an Effective Marketing System
  • Systematically win new business by organizing your marketing...even if you don't have much time.
  • Ensure that all critical marketing tasks are consistently executed, no matter what, by creating perfect clarity on the exact marketing actions needed for driving business growth.
  • Ensure that no one on your team is confused about what needs to be done to advance your business goals by designing an easy-to-understand marketing calendar and system.
  • Dramatically save time and effort and make your marketing system ruthlessly efficient by using processes and checklists.
  • Have greater peace of mind that your business is headed in the right direction by effectively managing marketing assets, projects, and activities with simple, free tools.
About the Author

Thoranna Jonsdottir is a marketing specialist with wide-ranging experience dating back to the beginning of the century. (Ehm, although she is not ancient! ;)) For Thoranna, a self-confessed marketing nerd, marketing is not just her job but also a passion as for her it combines the right and left brain – bringing together business and creativity. Marketing also resonates with her as an actress and performer because it is about communications and influencing people.

Thoranna has worked with global advertising agencies Publicis and McCann Erickson, as well as within the finance and tech industries, particularly with SaaS products. She has worked with a wide spectrum of clients ranging from health companies, baby products, charities, tourism, photography, web services, construction, education, coaching, tech, and more. She holds an MBA with Distinction, focusing on strategic marketing, from the University of Westminster in London.
Soon after the economic collapse of 2008, Thoranna started working with entrepreneurs and startups and has been very involved in her local startup and innovation scene, consulting, mentoring and teaching. Her passion for marketing and entrepreneurship, extensive speaking experience and media appearances give her a unique perspective on providing jargon-free practical marketing advice. Thoranna is not a fan of putting on airs and shrouding oneself in incomprehensible jargon to show her expertise, but rather believes in clear communications. With her, what you see is what you get.

Thoranna lives in Iceland with her husband and two children. Before starting her career in marketing she trained for musical theatre, subsequently working as an actress and singer. Being too straight for the bohemian life (and today probably often too wild for the business world ;)) she appeared on television, and toured the United Kingdom with the Rocky Horror Show – even meeting the legendary Richard O’Brian, before doing a 180-degree turn into the business world. Thoranna is constantly amazed at how much her former life helps her and those she works with in business!
​For more, check out Thoranna's personal page on thoranna.is and join Thoranna on social media!

PREVIEW THE BOOKS HERE!