Target Groups Untangled: The Small Business & Entrepreneur’s Guide to Finding and Knowing Your Ideal Target Groups 
  • Get maximum focus and effectiveness from your marketing activities by identifying and prioritising the target groups for your business.
  • Reach your target audience with the most compelling and relevant marketing message at the optimal time and place by knowing them inside out and understanding them.
  • Bring together your team of staff and collaborators with a clear understanding of who you want to reach so that together you can reach them with a strategy that gets real results.

"Great content, simple structure, clear language!! This is a must read for the newbie and experienced entrepreneur alike.

​As a mentor to mentors, coaches and Light workers, I'm often frustrated when my clients tell me their target audience is 'everyone'. While, of course they CAN help 'everyone' it is not advisable to think that you can target your audience of 7.2 billion people with any degree of precision.
Thoranna has, in her usual nerdy but friendly way, given us a clear guide on how a small business owner can finally make sense of defining their niche and creating an avatar profile. My experience shows that this bit of work done up front makes writing marketing copy, speaking on stage and even giving TV interviews a breeze. It's all about 'speaking to your niche', having done the research ahead of time. And as the saying goes, "If you're speaking to everyone, you're speaking to no one."

I look forward to the other books in the series. Having worked with Thoranna personally in the last few years, I know she has so much to share with us!"

- Dr. Andrea Pennington, Brand Strategist, TEDx & Keynote Speaker, Creative Visionary

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