Target Groups Untangled: The Small Business & Entrepreneur’s Guide to Finding and Knowing Your Ideal Target Groups
Thoranna has, in her usual nerdy but friendly way, given us a clear guide on how a small business owner can finally make sense of defining their niche and creating an avatar profile. My experience shows that this bit of work done up front makes writing marketing copy, speaking on stage and even giving TV interviews a breeze. It's all about 'speaking to your niche', having done the research ahead of time. And as the saying goes, "If you're speaking to everyone, you're speaking to no one."
I look forward to the other books in the series. Having worked with Thoranna personally in the last few years, I know she has so much to share with us!"
- Dr. Andrea Pennington, Brand Strategist, TEDx & Keynote Speaker, Creative Visionary